ABOUT HARPOON LURES
Built by a Veteran. Engineered to Catch More Fish.
🎖️ Veteran-Owned
🇺🇸 Patented Design
⭐ Award-Winning
Who the Heck Are We?
We’re anglers, engineers, and problem-solvers.
Harpoon Lures was founded by William Walsh, a retired Police Lieutenant, U.S. Marine Corps veteran, and lifelong angler who set out to solve one of fishing’s most frustrating problems: snagged hooks.
Harpoon Lures is based in Madison, Wisconsin, where William Walsh spent years developing a better lure from the inside out. After decades on the water, he knew there had to be a way to fish heavy cover without constantly getting hung up.
SO HE BUILT ONE
The Harpoon Lure uses a cam-activated hook system that stays tucked away while you retrieve and instantly deploys when tension changes on the strike.
Less snagging. More time fishing. Better hook-ups.
William Walsh
Retired Police Lieutenant · U.S. Marine Corps Veteran (0311) · Inventor
Harpoon Lures isn't just another tackle company—it's the result of a lifetime of discipline and a relentless drive to solve problems. Founded by retired Police Lieutenant and Marine Corps veteran William Walsh, our patented 'Hook-on-Demand' technology was born from years of experimentation on the water. Featured in Umoja Magazine and a first-place winner on 'Project Pitch It,' we are proud to bring a design to the market that is as eco-friendly as it is effective. When you fish with a Harpoon Lure, you're fishing with an award-winning innovation backed by decades of integrity.
Engineered to Catch More Fish.
The result is the patented Hook-on-Demand system, a precision mechanism that keeps hooks protected during retrieve and deploys the moment a fish strikes.
Fish Any Cover
Weeds, lily pads, timber, rock piles — the Harpoon runs through structure other lures can't touch.
No More Snags
The cam-activated hook system keeps hooks retracted until you need them. Clean retrieves, every cast.
Hooks Fire on Strike
Pull-tension triggers hooks the moment a fish bites. Full force. No lag. Solid hook sets.
Built to Last
ASA construction handles the abuse of heavy cover, rocks, and repeated casts without cracking.
More Time Fishing
Fewer snags means fewer pauses. Keep your lure in the water — where fish actually are.
Less Waste Left Behind
Fewer lost lures means less lead and plastic polluting the water. A win for anglers and the ecosystem.
Our Mission
Eliminate the Frustration. Maximize the Catch.
Our mission is to build smarter fishing tools that help anglers spend less time dealing with snags and more time doing what they came to do.
We believe great gear should solve real problems, perform reliably, and give anglers more confidence with every cast.
Our Vision
Redefining What a Fishing Lure Can Do.
We believe the future of fishing belongs to products that combine mechanical innovation with real-world performance.
Our vision is to become the most trusted name in precision-engineered fishing lures by creating products that help anglers fish harder, smarter, and more efficiently.
Harpoon Lures in the Spotlight
From Madison Workshop to Statewide Recognition
Harpoon Lures earned statewide attention when William Walsh won the top prize on Wisconsin’s Project Pitch It, a television competition showcasing innovative entrepreneurs.
What started as an idea developed over years on the water became a patented product recognized for its ingenuity and real-world value to anglers. Read the full story and see how Harpoon Lures went from concept to award-winning innovation.
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