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This ain't your granddad's lure!

The Harpoon lure is a new technology with a three-hook cam-activated system contained within the body of the lure.

Harpoon Lure sample
Harpoon Lure on a line
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We’re changing the way you fish.

Fishing is more than an activity. It’s the excitement of finding the perfect spot. It’s the sound of flowing water in the calm after the cast and then the jolting thrill of the first bite. It’s time carved out for leisure and bonding with loved ones. In a fast-paced world, this time is precious. And we want to keep it that way by eliminating the frustration and wasted time that comes with traditional under performing lures that make fishing feel like a chore.


Gone are the days of constant untangling and cussing over lost lures. Harpoon Lures will give you a new kind of fishing experience. One where you can spend more time fishing new waters in peace. So you go right ahead and cast into those weeds.


Our unique patented design provides a fishing lure with actuated hooks, which extends a plurality of hooks when a fishing line is pulled.

Harpoon Lures technology

For normal & weedy waters

The Harpoon lure can be used as a Crankbait, Swimbait, or Shallow Popper lure. It is purpose-built for use in normal or heavy brush and weedy waters not easily fished by traditional dangling hook-designed lures.

Fishing tackle box
Eco-friendly Harpoon Lure

Kind to eco-systems

Our lures don't get snagged in the weeds or tear up ecosystems like the traditional lures. They are also less likely to cause broken lines that leave plastic lures lost in waters.

These conscientious efforts contribute to the conservation of aquatic ecosystems and the long-term health of marine biodiversity.



Will Walsh Harpoon Lures

Meet Will Walsh

With years of experience in fishing, I have developed a unique approach to lure design that is sure to bring your fishing experience to the next level. Whether you’re a beginner or a seasoned angler, our products and advice will help you catch the big one.


We’re are currently seeking serious investors to help us revolutionize the 5 billion dollar fishing industry.

Project Pitch-It

Watch us on talk business and present our pitch to the moguls on Season 8 of Milwaukee's Project Pitch-It.

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